There is a disconnect between marketing and sales departments. I have seen this over and over again. Marketing has a hard time knowing when their efforts have attracted sales leads, and marketing results do not always get back to the appropriate sales hands. This means lost opportunities…and lost revenue.
As Sales and Marketing Director for VisiStat, I am very familiar with this common – and repairable – issue. I spend much of my days counseling clients on how they can not only get their two departments connected, but also improve the return on their efforts like never before.
I love my job. There is nothing more satisfying than when I see the light bulb go on when people "get it" and see a clear picture of their sales and marketing efforts. Good, real-time mark |
