Success in sales - or in any profession - is as simple as ABC: Attitude, Behavior, and Commitment. Successful salespeople have a winning attitude. They expect to win. They plan, manage, and evaluate their behavior. And, they maintain their commitment.
Their attitude of winning begins with defining goals - creating a vision of success. Putting aside all doubt, they focus on reality as they concentrate on working their plan.
Nevertheless, they know they must be willing to risk failure. They know they won't close every sale, that not every suspect will become a prospect, and that not everyone they will call on will recognize the need for their product or service or be able to make a decision. They know they will have to hear many no's before they hear a yes. But they |
